About Project

Online Air & Solar (Melbourne, est. 2012) empowers homeowners with renewable energy exceptional service(solar panels, HVAC). Tesla Certified Installer & "Dealer of the Year Climate" (2018, 2019) solidify their leadership. They focus on exceptional customer service, guiding clients through the entire process of installing solar panels and heating/cooling systems for their homes.

Business Problems

  • Low enrollments due to unqualified leads and poor conversions.
  • Website content misaligned with brand identity, creating a weak user experience.
  • Social media lacked engagement, reducing visibility and audience reach.
  • Inefficient social media strategies drained the marketing budget without delivering measurable results.

Solutions

  • Delivered 360-degree digital marketing and a brand-aligned website.
  • Ran targeted Meta Ads to boost awareness and attract enrollees.
  • Used personalized email campaigns and SMS marketing to drive engagement and to nurture leads.
  • Reached high-intent prospects with tailored messaging.
  • Aligned website content with ETG’s identity through a content audit.

Benefits & Impact

  • Enhanced user engagement with a seamless and brandaligned website.
  • Boosted brand visibility and awareness via Meta Ads, attracting a larger audience.
  • Personalized email campaigns and SMS marketing driving higher conversion rates.
  • Optimized social media spending, delivering measurable results and reducing inefficiencies.
Get In Touch
Online Air & Solar Website
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UK Digital Partnership 2025