About Project

Energy Training Group (ETG) is a premier Registered Training Organisation (RTO# 45689) offering nationally accredited solar and electrotechnology training. With expert trainers, practical hands-on learning, and customized programs, ETG equips professionals with the skills to excel. Committed to addressing industry gaps, ETG sets a high standard for training excellence in Australia.

Business Problems

  • Low enrollments due to unqualified leads and poor conversions.
  • Website content misaligned with brand identity, creating a weak user experience.
  • Social media lacked engagement, reducing visibility and audience reach.
  • Inefficient social media strategies drained the marketing budget without delivering measurable results.

Solutions

  • Delivered 360-degree digital marketing and a brand-aligned website.
  • Ran targeted Meta Ads to boost awareness and attract enrollees.
  • Used personalized email campaigns and SMS marketing to drive engagement and to nurture leads.
  • Reached high-intent prospects with tailored messaging.
  • Aligned website content with ETG’s identity through a content audit.

Benefits & Impact

  • Enhanced user engagement with a seamless and brandaligned website.
  • Boosted brand visibility and awareness via Meta Ads, attracting a larger audience.
  • Personalized email campaigns and SMS marketing driving higher conversion rates.
  • Optimized social media spending, delivering measurable results and reducing inefficiencies.
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ETG Website
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Partnership/Authorization

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