September 2025

Regional Creators

From Gali to Global – How Regional Creators Are Rewriting India’s Social Media Playbook in 2025

If you’ve spent even five minutes scrolling this year, you’ve seen it. A Tamil uncle is going viral for reviewing banana chips. A Punjabi dadi dancing to AP Dhillon in her pind. A Manipuri biker documenting floods while rescuing people. For years, big brands poured the lion’s share of budgets into metro-centric campaigns and high-profile […]

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