Changes In Social Media Engagement during the COVID-19 Crisis

COVID-19 brought a major shift in work culture, various organizations and individuals started working remotely to prevent the spread of this deadly virus. This change in routine resulted in people spending more time online and social media has now become an inherent part of their lives.

Social Media Platforms like Facebook, Twitter and Instagram have not only become primary sources of latest news updates but also an opportunity for businesses to interact and engage with their target audience. How to master Social Media to advertise products and services, has become a hot topic.

So let’s discuss what can be done to utilize Social Media effectively during this crisis.

Connect With Your Target Audience

This is the right time to interact and engage with your audience. Create content that resonates best with your audience and provides a platform for customers to bond. Use this time to build your brand authority by sharing what you are doing for them and your employees. Create content that builds their faith in your products/services. The more people talk about you online the more brand exposure you will receive. Focus on building a customer base that trusts and confides in your service rather than pushing for sales.

Invest in SEO

SEO is an integral part of online marketing and this is the right time to drive your customers to your website. Organic Search Results appear more credible to savvy searchers and receive more clicks than paid ads. Furthermore, it is also one of the only marketing channels that continue to bring in dividends over time. Create engaging content that will help you keyword rank there by increasing your traffic resulting in more clicks. 


Correct use of hashtags will get you the right Branding and Visibility. Strategize the use of hashtags especially during this time will expand your audience. This is the time to create your own brand hashtags or use trending hashtags in your content.

WHO launched a campaign and started a new trending hashtag <#safehands> which gained huge momentum.

WHO Tweet on During COVID-19

Leverage Content Marketing

This time should be best utilized to share relatable content with your audience. It will help you to nurture your prospects until they are ready to convert. With more time on their hands, customers are looking to engage with content, the right content will bring you on top of their radar and get you substantial results.

Offer Freebies

Offer freebies on valuable services to your customers, this will help you to build a long term relationship with your customers.

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Optimize Your Old Content

Analyze your post content, creatives and work on replicating the ones that work best for your brand. 

Engage with Social Media Influencers

Social Media Influencers have access to large masses and have large followings of enthusiastic, engaged people who pay attention to the content they share. By collaborating with Influencers you will be able to widen your reach and also educate people about your product and services via them.

Lay’s gets Instagram smiling with an influencer campaign crafted by Edelman.

Instagram smiling with influencers campaign

Host Webinars

Webinars will help you demonstrate your products and services across to your target audience effectively. 

Run Ads On Social Media

Since people now have ample amount of time on their hands and they are glued to their phones. It is the right time to advertise your product and come in front of your target audience multiple times in a day. You can showcase a number of products or services to your target audience by targeting messages specific to your audience. If you think it’s too much to handle then you can contact the best PPC and Social Media Paid Services to help you out.

Go Live

The Instagram Go Live feature has gained momentum and audiences are hooked on IGTV videos. Create videos of your products and services highlighting your USP’s.  You can go for Q/A sessions and keep your audiences informed about safety practices your business is following to deal with the COVID-19 crisis.

COVID-19 has been a curse to the world taking down business and crashing economies, it has however also created a multitude of business opportunities. It has become a boon for internet marketing. You need to think of new online marketing strategies to blend with the current situation and make the most out of it.

Hope these ideas will help you out in expanding your audience and reach. Also, if you are looking for the best digital marketing services in India you can always get in touch with us.

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